The "world’s coolest winter" invites people to explore the hidden gems of the seven emirates, and during its 45-day run, overseen by the Ministry of Economy in collaboration with local tourism entities, it aims to highlight the landmarks and attractions that distinguish every emirate and contribute to the UAE as a single destination.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, approves the UAE's new domestic tourism strategy and launches a new federal campaign to boost domestic tourism in collaboration with local tourism entities, the Ministry of Economy, and the UAE Government Media Office.
