In this innovative project, we harnessed the power of humor and Egypt’s cherished tradition of witty wordplay
to create a captivating video promoting a government service center. Our mission was to engage viewers,
making them smile while seamlessly informing them about the center's array of services.
to create a captivating video promoting a government service center. Our mission was to engage viewers,
making them smile while seamlessly informing them about the center's array of services.
Concept & Creative Direction:
Imagine a bustling Egyptian street where humor and satire are the everyday currency. Through clever dialogues and relatable scenarios, we highlighted how the government service center simplifies life, blending tradition with modern convenience. Targeting the people of Aswan, the video taps into their unique accent and sense of humor, ensuring the content resonates deeply and authentically with the audience.
Imagine a bustling Egyptian street where humor and satire are the everyday currency. Through clever dialogues and relatable scenarios, we highlighted how the government service center simplifies life, blending tradition with modern convenience. Targeting the people of Aswan, the video taps into their unique accent and sense of humor, ensuring the content resonates deeply and authentically with the audience.
As the Concept Creator and Idea Architect, I envisioned a narrative that not only promotes but also entertains, using humor as a bridge to connect with the audience on a deeper level, reflecting the vibrant culture and nuances of Aswan.
Key Team Members:
Film Director: Hisham Afifi
Creative Director: Mahdi Ayyad
Account Director: Mohammed Omran
Creative Director: Mahdi Ayyad
Account Director: Mohammed Omran