Award-winning campaign with more than 10 Gold, 15 silver, 6 bronze, & 15 shortlisted
The World’s Tallest Donation Box was launched to provide 1.2 million meals by illuminating a staggering 1.2 million lights on the façade of the Burj Khalifa, in a dazzling display of social solidarity and cohesion. The initiative enables institutions, companies, and the general public to purchase lights, for as little as AED 10 each, to provide vital food aid to those directly or indirectly affected by the COVID-19 outbreak across the country. The initiative shines a light of hope, manifested in bringing much-needed relief to communities hardest hit by the global crisis, fostering a sense of safety and stability. For every light purchased, a meal will be provided for someone in need; it only takes a little to light up someone’s day.
Case Study
